Praxis Public Relations Limited
Areas of Specialty
Some areas of public relations experience include the following sectors. Ask about examples of client work in each sector.
  • Education
  • Healthcare, Pharmaceuticals
  • Agriculture
  • Forestry
  • Property Development, Construction
  • Insurance
  • Clubs, Groups and Organisations
  • Leisure and Sports Organisations
  • Entertainment and Arts
  • Local Government
  • Government
  • Professional Services
  • Maori
  • Tourism
  • Fashion
  • Banking and Mortgage Finance
  • Online, IT, Software and Telecommunications
  • Trusts, Foundations, Not for Profit
  • Retirement Sector
  • Insolvency
  • Multinationals (including Retail)
  • Private Equity, Venture Capital
  • Export and Manufacturing
"It's PR that needs to be creative. It's PR that needs to be new and different. It's PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order."

Al & Laura Ries, 'The Fall of Advertising and the Rise of PR'.